|
|
The Company
Intelligent Online Marketing’s (IOM) business is one that seems straight forward
on the face of it, but scratch a little deeper and you realise that the business
is full of essential expert knowledge and a technical and creative skill bank that
runs very deep.
Through traffic maximisation, search engine marketing, Pay-Per-Click marketing and
email, newsletter and text marketing IOM seeks to promote their clients’ web presence
and bring lots of ‘virtual footfall’ to their websites.
Website
www.i-o-m.com |
Why was Flightdeck needed?
Based in Cleobury Mortimer in idyllic south Shropshire countryside,
IOM employs four fulltime employees but this more than doubles to 10 when specialist
work is required.
It was the growth of the IOM team and the business as a whole that alerted the company
to the fact that a more holistic appreciation of the business was needed, something
which only a bespoke management system could deal with.
How does Flightdeck help?
The fact that Flightdeck is based on an SQL platform was important to IOM. It meant
that the end product could do exactly what Graham Baylis wanted and needed for his
company.
Flightdeck now allows for IOM to track and manage projects from conception through
to completion – and in an industry where decisions are time-critical – the system
allows for everything to be checked, double-checked and implemented on-time.
IOM has now been using Flightdeck for over two years and it is used as much more
than a contact database or just a customer relationship management tool. It is,
in effect, a business management tool which has a positive impact across the whole
of the business’s activities. It has also helped the growing team to work in a more
cohesive manner, helping to share information quickly and effectively.
The impact Flightdeck has for clients
IOM clients benefit from a greater appreciation of their specific needs and wants
and superior customer services. Information about projects, issues or conversations
are recorded and referred to, to help make the process of moving from one stage
to the next as easy as possible.
Critical issues are identified at an early stage and are dealt with effectively
and efficiently. |
|